FOR COACHES AND CONSULTANTS
You're great at coaching. Your landing page isn't great at selling.
I build pages that do the selling for you — using a proven structure to turn visitors into booked calls, course sales, and signups.
No commitment. Just an honest look at what your page is costing you.
"Josh shaped my page into something beyond my expectations. It looks great, but more importantly — it's helping me book a lot more clients."
Liz Riley, creative writing coach
SOUND FAMILIAR?
You're sending real traffic to a page that's losing you clients.
You post consistently, build your audience, maybe even run ads — and send all that traffic to a page that isn't converting.
When you actually connect with clients, they love working with you. So you know the problem isn't your offer. It's how it's presented.
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Visitors land on your site and can't tell what you do, who it's for, or what to do next. They leave. You never know they were there.
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Your page doesn't match the quality of what you actually deliver. It feels dated, clunky, generic, or like it belongs to a different business.
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You've tried fixing it yourself. Changing colors, swapping photos. It still doesn't feel right. You're a coach, not a designer.
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You hesitate every time you share your link. You know the page isn't right. But today's not the day to deal with it. It never is. Another month. Another year.
Meanwhile every piece of content, every ad dollar, every referral — all landing on a page that isn't booking calls, selling your course, or capturing leads.
Your offer deserves a page that works as hard as you do.
THE SOLUTION
A landing page designed with a structure that actually converts.
This isn't a template or a generic redesign.
I've developed a specific page structure for coaches and consultants — built around how your potential clients actually make decisions.
Every section has a job. Every design choice supports your offer.
This is for you if:
You have an audience that's already clicking through to your site.
You have a strong offer (coaching, a course, a program) that delivers real results.
You know your page isn't doing it justice and you're ready to fix that.
You have all the pieces. You just need someone to pull them together.
HERE'S HOW I HELP
Simple process.
Zero to launch in 2 weeks.
STEP 1 — STRATEGY CALL (30 MIN)
We look at your current page together and I'll show you exactly what's costing you conversions.
You walk away with a clear picture of what needs to change — whether you hire me or not.
Step 2 — SHARE YOUR STORY
I send guided questions about your offer, your clients, and your results.
You answer in your own words — bullet points are fine. No copywriting required.
Step 3 — WRITE, DESIGN, BUILD
I turn your answers into a conversion-focused landing page — messaging, structure, and design all built around how your audience makes decisions.
You get a preview link at the halfway mark so nothing is a surprise.
Step 4 — Review & launch
One round of revisions to make sure everything feels right. Tested on every device — desktop, tablet, mobile.
Your page goes live within 2 weeks of receiving your materials — ready to convert traffic from day one.
CASE STUDY
Same offer. Same audience. 60% more sales →
Jay Johnson sells a $495 course for high school cross country coaches. Strong product, engaged audience — but his landing page was working against him.
- Dense, unfocused copy
- No clear structure guiding visitors
- Long testimonials that didn't address objections
- A design that felt unpolished and unfocused
I rebuilt the page from the ground up:
- Tighter testimonials to hit key benefits and objections
- Structured sections to guide visitors toward the sale
- Designed page to be friendly, visual, and clear
The result:
60% more revenue than the year before.
Want results like this? Let's talk.
"After Josh redesigned the landing page, I made a lot more sales. I made more sales during launches and I make more sales day to day."
Jay Johnson, Creator of The XC Training System
BEFORE
AFTER
PRICING
Your new page is just 2 weeks away.
The Conversion Page
$2,500
What you'll get:
✓
Strategy call & page audit
✓
Messaging & copy direction
✓
Premium optimized design
✓
Proven conversion structure
✓
Site build and conversion tracking
✓
Built on your existing platform
If something's off, we fix it before launch.
Frequently Asked Questions
How much of my time does this take?
Very little. The intake form takes about 30-45 minutes. The strategy call is 30 minutes. After that, I do the heavy lifting. You'll review a preview link at the halfway mark and give feedback — that's it.
Do I need to write the copy?
Nope. I'll send you an intake form with guided questions about your offer, your clients, and your results. You answer in your own words — bullet points are fine. I handle the messaging and copy from there.
What if I don't have professional photos?
Totally fine. I'll work with what you have — phone photos, headshots from social media, screenshots of your content. I can also source high-quality images that match your brand.
Will this work with my current website?
I can work with whatever you're on — Kajabi, Squarespace, WordPress, you name it. If your site just needs a landing page, I'll build it right where you already are so there's nothing new to manage. If you'd prefer a separate optimized page, that's an option too.
Can I update the page myself after launch?
Yes. If I'm building on your existing platform, you already know how to edit it. If I'm building on a platform I host for you, you'll get a simple editor — change text, swap images, update your offer. No tech skills needed.
Will this affect my existing traffic or SEO?
No. Your current site and URLs stay exactly as they are. The new page lives at a separate address. If you're running ads or links to a specific URL, we can set up a redirect so nothing breaks.
Are there any additional costs?
If I build on your existing platform, there's nothing extra — you're already paying for hosting.
If I build and host it for you, hosting runs $30/month and covers speed, security, and maintenance. No hidden fees beyond the project price.
What if I want bigger changes after launch?
I offer updates at an hourly rate or as part of an optional maintenance add-on. But most clients launch and don't need to touch anything for months.
What's not included?
Full website design, photography, and extensive copywriting beyond the landing page.
If you'd like to refresh your full site, we can talk about that as a separate project.
ABOUT ME
Meet Josh, your landing page expert.
As the creative director at Underscore, I've personally designed and built hundreds of websites over the last 20 years.
I have a quick eye for the most common design issues that hurt conversions and an ever-growing list of fixes and best practices in my back pocket.
Whether you're missing a key element to establish trust, have an illegible opt-in button, or a design aesthetic that is a mismatch for your audience — I'm here to spot it and give you a solution.
I love to dig in and help my clients find all the clear, specific changes they can make to transform their sites and grow their businesses.
Looking forward to helping you find your way!
Find out what your page is costing you.
Schedule a free 15-20 minute call.
On the call, I'll review your current page (the design, structure, technical details, and messaging) and tell you honestly what's holding it back — and whether a rebuild makes sense.
Josh Shayne
Book a Call
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